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		<title>Links: it&#8217;s good to ask the audience</title>
		<link>http://www.thefirmidentity.com/index.php/2010/08/19/links-its-good-to-ask-the-audience/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/08/19/links-its-good-to-ask-the-audience/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:15:01 +0000</pubDate>
		<dc:creator>Andrew Baird</dc:creator>
				<category><![CDATA[Digital Innovation]]></category>
		<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[News, Opinions and Insights]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=317</guid>
		<description><![CDATA[
Ah, it&#8217;s nice to see a bit of old-fashioned Ludditism back on the legal agenda. After all this talk in marketing circles about blog-this and tweet-that, extranet-here and digitise-the-other, Linklaters has taken a look at some actual audience research and decided that what people want is a good old-fashioned print brochure.
What arguably makes this surprising [...]]]></description>
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		<title>Another Circle of Hell</title>
		<link>http://www.thefirmidentity.com/index.php/2010/07/30/another-circle-of-hell/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/07/30/another-circle-of-hell/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 08:53:57 +0000</pubDate>
		<dc:creator>Andrew Baird</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=311</guid>
		<description><![CDATA[
First, there was the Magic Circle. Then, those nice people at The Lawyer brought us the Silver Circle. Now, The Firm Identity suggests the next roundness-inspired taxonomy for law firms: the Knitting Circle.
Eh? The Knitting Circle, so called because it represents all the firms looking to merge. We all know who they are, even if [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What sound does your firm make?</title>
		<link>http://www.thefirmidentity.com/index.php/2010/06/22/what-sound-does-your-firm-make/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/06/22/what-sound-does-your-firm-make/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 13:16:19 +0000</pubDate>
		<dc:creator>Andrew Baird</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Employer Reputation]]></category>
		<category><![CDATA[News, Opinions and Insights]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=302</guid>
		<description><![CDATA[
Here&#8217;s an article on the BBC site about &#8216;sonic branding&#8216;, which discusses the prevalence of &#8216;micro jingles&#8217; for technology firms, in particular Nokia and Intel. Basically, it appears that these are quite good for marketing, even if they do make most of us want to run screaming from the room and wreak firearm-related havoc in [...]]]></description>
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		<item>
		<title>Osborne Clarke: they gotta feline</title>
		<link>http://www.thefirmidentity.com/index.php/2010/06/03/osborne-clarke-they-gotta-feline/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/06/03/osborne-clarke-they-gotta-feline/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 10:00:11 +0000</pubDate>
		<dc:creator>Andrew Baird</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=271</guid>
		<description><![CDATA[The OC has made a bid to squeeze the &#8217;sheds and others out of the &#8216;firm of the future&#8217; slot on the legal marketing spectrum. Not only have they adopted a new futuristic illustration style on their web site, but they&#8217;ve also updated their logo to one that makes them look rather more sleek and [...]]]></description>
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		<item>
		<title>Network shows wisdom of Solomon</title>
		<link>http://www.thefirmidentity.com/index.php/2010/06/01/network-shows-wisdom-of-solomon/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/06/01/network-shows-wisdom-of-solomon/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 11:03:17 +0000</pubDate>
		<dc:creator>Andrew Baird</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=258</guid>
		<description><![CDATA[
The UK&#8217;s first nationwide network law brand rolls out as we speak, with &#8216;Quality Solicitors&#8217; tarting up independent High Street firms the length and breadth of the country. This seems like a sound approach to creating brand equity in advance of the forthcoming &#8216;TescoLaw&#8217; apocalypse, and it has to be said that despite the audible [...]]]></description>
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		<item>
		<title>A whisper, not a shout</title>
		<link>http://www.thefirmidentity.com/index.php/2010/05/04/a-whisper-not-a-shout/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/05/04/a-whisper-not-a-shout/#comments</comments>
		<pubDate>Tue, 04 May 2010 13:47:32 +0000</pubDate>
		<dc:creator>Andrew Baird</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Employer Reputation]]></category>
		<category><![CDATA[News, Opinions and Insights]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=242</guid>
		<description><![CDATA[
As of May 1st we find ourselves living in a post-Lovells era, when the merger between the hardy Holbornites and Hogan &#38; Hartson went live. But where are the trumpets, the star endorsements, the ticker tape parades? Nowhere. Instead we find the new age heralded by a very modest &#8211; almost apologetic &#8211; web site.
Perhaps [...]]]></description>
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		<title>The patchwork brand?</title>
		<link>http://www.thefirmidentity.com/index.php/2010/04/28/the-patchwork-brand/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/04/28/the-patchwork-brand/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 10:23:31 +0000</pubDate>
		<dc:creator>Andrew Baird</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=231</guid>
		<description><![CDATA[
I&#8217;ve just read Andrew Pugh&#8217;s excellent summary, in The Lawyer, of the recent round table discussion of the US-based Association of Corporate Counsel (ACC). In it, Pugh reports thoughts from several of the world&#8217;s most eminent general counsel, including those from companies big enough to buy up and spit out even the largest global law [...]]]></description>
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		<item>
		<title>Off-Site?</title>
		<link>http://www.thefirmidentity.com/index.php/2010/04/25/off-site/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/04/25/off-site/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 19:24:37 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Digital Innovation]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=219</guid>
		<description><![CDATA[
It’s no accident that this column so regularly delves into the world of digital. After all, the corporate website often acts as a reasonably accurate shop-window of everything a firm does and everything it has to say about itself. But how long is that going to be the case? We’re starting to see firms build [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Editor deserves good Shoo-ing</title>
		<link>http://www.thefirmidentity.com/index.php/2010/04/22/editor-deserves-good-shoo-ing/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/04/22/editor-deserves-good-shoo-ing/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 14:33:32 +0000</pubDate>
		<dc:creator>Andrew Baird</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Digital Innovation]]></category>
		<category><![CDATA[News, Opinions and Insights]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=206</guid>
		<description><![CDATA[Just been wandering around the site of Access Legal, Shoosmiths&#8217; &#8216;post-LSA brand&#8217;, according to Legal Week. Access Legal (which I shall call AL, as Paul Simon almost said) is a big plastic pot into which the Shoosters are chucking all their volume business. Conveyancing, personal injury, medical negligence &#8211; the kind of itty-bitty ambulance chasery [...]]]></description>
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		</item>
		<item>
		<title>Flushed with success?</title>
		<link>http://www.thefirmidentity.com/index.php/2010/04/20/flushed-with-success/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/04/20/flushed-with-success/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 14:19:22 +0000</pubDate>
		<dc:creator>Andrew Baird</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Employer Reputation]]></category>
		<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[News, Opinions and Insights]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=192</guid>
		<description><![CDATA[Now, we discussed CMS Cameron McKenna and the &#8216;Reflect&#8217; customer relationship management programme a couple of weeks ago. Subsequently, those wags at Roll on Friday have run an update in which they reveal how the firm is publicising the initiative internally with the aid of posters stuck up in the company toilets.
Like this:

Now, we don&#8217;t [...]]]></description>
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