The Firm Identity

Ah, it’s nice to see a bit of old-fashioned Ludditism back on the legal agenda. After all this talk in marketing circles about blog-this and tweet-that, extranet-here and digitise-the-other, Linklaters has taken a look at some actual audience research and decided that what people want is a good old-fashioned print brochure.
What arguably makes this surprising [...]

Here’s an article on the BBC site about ‘sonic branding‘, which discusses the prevalence of ‘micro jingles’ for technology firms, in particular Nokia and Intel. Basically, it appears that these are quite good for marketing, even if they do make most of us want to run screaming from the room and wreak firearm-related havoc in [...]

As of May 1st we find ourselves living in a post-Lovells era, when the merger between the hardy Holbornites and Hogan & Hartson went live. But where are the trumpets, the star endorsements, the ticker tape parades? Nowhere. Instead we find the new age heralded by a very modest – almost apologetic – web site.
Perhaps [...]

Just been wandering around the site of Access Legal, Shoosmiths’ ‘post-LSA brand’, according to Legal Week. Access Legal (which I shall call AL, as Paul Simon almost said) is a big plastic pot into which the Shoosters are chucking all their volume business. Conveyancing, personal injury, medical negligence – the kind of itty-bitty ambulance chasery [...]

Now, we discussed CMS Cameron McKenna and the ‘Reflect’ customer relationship management programme a couple of weeks ago. Subsequently, those wags at Roll on Friday have run an update in which they reveal how the firm is publicising the initiative internally with the aid of posters stuck up in the company toilets.
Like this:

Now, we don’t [...]

Remember the good old days, when lawyers were lawyers? When everyone dressed like Captain Mainwaring and hung around El Vino talking knowledgeably about Suez and its possible influence on the Glyndebourne season? In Latin?
Well, if that’s the way you think then you’ll be one of the many appalled by the latest gizmo on offer to [...]

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Interesting news in the legal press this week of a tie-up between Irwin Mitchell and Telegraph Media Group. The pair are co-branding provision of fixed-fee legal services, resourced from a contact centre in Sheffield. Quoted in The Lawyer, the firm’s head of insurance Joe Simpson says:
“For Irwin Mitchell it broadens the channels [...]

Raised eyebrows in many quarters this week as Eversheds is named the UK firm with the strongest brand. A  judgement coming to us courtesy of Business Superbrands, which organises annual league tables ‘based on the opinions of marketing experts, business professionals and thousands of British consumers’.
Eversheds – 214th in the league table – comfortably outclassed all [...]

With all the news over the couple of years about convergent technologies, it’s easy to forget the pleasures of a good, old-fashioned book. I recently read an article slamming the Kindle and E-reader, posing that they both faced a couple of insurmountable challenges – people are still genuinely terrified to use them on the beach [...]