Ah, it’s nice to see a bit of old-fashioned Ludditism back on the legal agenda. After all this talk in marketing circles about blog-this and tweet-that, extranet-here and digitise-the-other, Linklaters has taken a look at some actual audience research and decided that what people want is a good old-fashioned print brochure.
What arguably makes this surprising [...]
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Links: it’s good to ask the audience
Written by on August 19, 2010
Flushed with success?
Written by on April 20, 2010
Now, we discussed CMS Cameron McKenna and the ‘Reflect’ customer relationship management programme a couple of weeks ago. Subsequently, those wags at Roll on Friday have run an update in which they reveal how the firm is publicising the initiative internally with the aid of posters stuck up in the company toilets.
Like this:
Now, we don’t [...]
Primer suspect
Written by on March 25, 2010
Remember the good old days, when lawyers were lawyers? When everyone dressed like Captain Mainwaring and hung around El Vino talking knowledgeably about Suez and its possible influence on the Glyndebourne season? In Latin?
Well, if that’s the way you think then you’ll be one of the many appalled by the latest gizmo on offer to [...]
