The Firm Identity

Here’s an article on the BBC site about ‘sonic branding‘, which discusses the prevalence of ‘micro jingles’ for technology firms, in particular Nokia and Intel. Basically, it appears that these are quite good for marketing, even if they do make most of us want to run screaming from the room and wreak firearm-related havoc in [...]

As of May 1st we find ourselves living in a post-Lovells era, when the merger between the hardy Holbornites and Hogan & Hartson went live. But where are the trumpets, the star endorsements, the ticker tape parades? Nowhere. Instead we find the new age heralded by a very modest – almost apologetic – web site.
Perhaps [...]

Now, we discussed CMS Cameron McKenna and the ‘Reflect’ customer relationship management programme a couple of weeks ago. Subsequently, those wags at Roll on Friday have run an update in which they reveal how the firm is publicising the initiative internally with the aid of posters stuck up in the company toilets.
Like this:

Now, we don’t [...]

Raised eyebrows in many quarters this week as Eversheds is named the UK firm with the strongest brand. A  judgement coming to us courtesy of Business Superbrands, which organises annual league tables ‘based on the opinions of marketing experts, business professionals and thousands of British consumers’.
Eversheds – 214th in the league table – comfortably outclassed all [...]

Perhaps more than any other element of the legal marketing mix, the home page is the firm’s calling card and the channel through which its personality can be projected to potential clients and recruits. Done well, it encapsulates the tone and key propositions of the firm, suggesting that there’s much worthwhile to be had if [...]

Interesting article this week spotted on the mighty RollOnFriday. I’m not convinced that TW’s recent work to improve its brand equity was anything more than some very subtle re-engineering to help it compete more effectively. Heaven forbid that an organisation should take investment in its brand seriously in order to generate profit. Where will the [...]