The Firm Identity

Ah, it’s nice to see a bit of old-fashioned Ludditism back on the legal agenda. After all this talk in marketing circles about blog-this and tweet-that, extranet-here and digitise-the-other, Linklaters has taken a look at some actual audience research and decided that what people want is a good old-fashioned print brochure.
What arguably makes this surprising [...]

It’s no accident that this column so regularly delves into the world of digital. After all, the corporate website often acts as a reasonably accurate shop-window of everything a firm does and everything it has to say about itself. But how long is that going to be the case? We’re starting to see firms build [...]

Just been wandering around the site of Access Legal, Shoosmiths’ ‘post-LSA brand’, according to Legal Week. Access Legal (which I shall call AL, as Paul Simon almost said) is a big plastic pot into which the Shoosters are chucking all their volume business. Conveyancing, personal injury, medical negligence – the kind of itty-bitty ambulance chasery [...]

Remember the good old days, when lawyers were lawyers? When everyone dressed like Captain Mainwaring and hung around El Vino talking knowledgeably about Suez and its possible influence on the Glyndebourne season? In Latin?
Well, if that’s the way you think then you’ll be one of the many appalled by the latest gizmo on offer to [...]

Full marks to Olswang for some very smart thinking around digital tactics for its +TECHNOLOGY events. Not only do they have a dedicated microsite with lots of opportunities for users to comment and engage, but it’s also crammed with straight-talking and insightful video, delivered through some slick PDF guides. It also spurs over to a [...]

With all the news over the couple of years about convergent technologies, it’s easy to forget the pleasures of a good, old-fashioned book. I recently read an article slamming the Kindle and E-reader, posing that they both faced a couple of insurmountable challenges – people are still genuinely terrified to use them on the beach [...]

In support of Mr Baird’s current observations on the digital space (could this turn into a regular roundup?), I think this interesting link makes some keen points. Doesn’t really get very granular about things but it’s a nice, well-rounded piece.

Perhaps more than any other element of the legal marketing mix, the home page is the firm’s calling card and the channel through which its personality can be projected to potential clients and recruits. Done well, it encapsulates the tone and key propositions of the firm, suggesting that there’s much worthwhile to be had if [...]