The UK’s first nationwide network law brand rolls out as we speak, with ‘Quality Solicitors’ tarting up independent High Street firms the length and breadth of the country. This seems like a sound approach to creating brand equity in advance of the forthcoming ‘TescoLaw’ apocalypse, and it has to be said that despite the audible [...]
Archives by Category
Primer suspect
Written by on March 25, 2010
Remember the good old days, when lawyers were lawyers? When everyone dressed like Captain Mainwaring and hung around El Vino talking knowledgeably about Suez and its possible influence on the Glyndebourne season? In Latin?
Well, if that’s the way you think then you’ll be one of the many appalled by the latest gizmo on offer to [...]
Strange bedfellows
Written by on March 23, 2010
[feedburner use only: JRS2KKZ3TKEY]
Interesting news in the legal press this week of a tie-up between Irwin Mitchell and Telegraph Media Group. The pair are co-branding provision of fixed-fee legal services, resourced from a contact centre in Sheffield. Quoted in The Lawyer, the firm’s head of insurance Joe Simpson says:
“For Irwin Mitchell it broadens the channels [...]
3 Minute Pitch Punch
Written by on August 2, 2009
I found this great article tucked away in the freebie section of Legal Marketing for all to survey. I like the cut of Peter’s jib, here. A nice, pragmatic and easy to get to grips with pep talk for anyone about to sell themselves in tough times. It might be anecdotal but it’s also (mercifully) [...]
