I had dinner with one of my favourite (and most talented) marketing consultants the other night. We were discussing law firm business development (as you do…). I was saying I found it amazing that law firms were the only multi-million pound businesses without sales directors.
‘Oh, yes they do have sales directors,’ she said.
‘No they don’t,’ [...]
Terrible taboos…
Written by on August 19, 2009
Surrender to a Higher Power
Written by on August 19, 2009
Let’s get gritty about this: lawyers are all about control.
Wording in a contract or statement for a court has to be precise, watertight if you like, and our experience is that lawyers tend to apply this same level of control and precision to many other areas of life.
The most frustrating thing about a brand is [...]
I said ‘brand’ – not ‘bland’
Written by on October 29, 2008
Law firms are a brand consultant’s worst nightmare.
Unique Selling Points (USPs) are the Alpha and the Omega of branding – this car goes faster, this mobile phone has more functions; new business ideas are rarely launched without one or more USPs.
But at the top end of the UK legal profession in particular, the differences between [...]
