I found this great article tucked away in the freebie section of Legal Marketing for all to survey. I like the cut of Peter’s jib, here. A nice, pragmatic and easy to get to grips with pep talk for anyone about to sell themselves in tough times. It might be anecdotal but it’s also (mercifully) [...]
Jamie WhiteAfter studying English and Theatre, Jamie started his career as a Journalist and Staff writer in local press before moving into recruitment advertising, working as Business Development Director for a People Management, the CIPD's fortnightly magazine. In 1998, he joined WWB as a Director, responsible for designing and delivering recruitment communications programmes for Shell, Laura Ashley, Mappin & Webb and Hyder Consulting.
He moved on to set up PW Communications in 2001, broadening his expertise in employer brand strategies and initiatives, and in January 2005, Jamie became a founder of Blackbridge Communications, the country's fastest growing recruitment communications agency, boasting a renowned client list that includes Apple, Eurostar, BAA, Sony, Britannia Building Society, VSO and Odeon Cinemas.
Over the past three years, Blackbridge has also developed an unrivalled reputation in the field of legal recruitment marketing, with a commitment to the sector underpinned by sponsorship of The Lawyer's Annual HR Awards. Blackbridge also boasts a solid partnership with First Counsel that provides deep industry insight and thorough resourcing expertise.
In the last year, Jamie has helped to deliver a diverse range of projects for clients, both in employer branding and business brand management and development for clients like SJ Berwin, RPC, CKFT and Ridouts. He is also a retained brand consultant for one of the legal world's most distinctive firms, Olswang LLP.What are Words Worth?
Written by on July 29, 2009
Introducing brand management as a valuable commercial tool is never easy. At the beginning of presentations, I have a habit of starting out with definitions. It feel a bit ‘worthy’ sometimes. But, it suits many of my legal clients because they instinctively seek clarity around a subject. And, like most us, they share a well-founded [...]
Why meta brands are better brands
Written by on December 10, 2008
When it comes to brand management, you can’t help but feel that law firms get all the short straws.
Take employer branding as a starting point. In the world beyond law, there are a number of compelling reasons why classic methodologies for developing employer brands work wonders. The marketing of an organisation is linked intrinsically to [...]
