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	<title>The Firm Identity&#187; Jamie White</title>
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		<title>Off-Site?</title>
		<link>http://www.thefirmidentity.com/index.php/2010/04/25/off-site/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/04/25/off-site/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 19:24:37 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Digital Innovation]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=219</guid>
		<description><![CDATA[
It’s no accident that this column so regularly delves into the world of digital. After all, the corporate website often acts as a reasonably accurate shop-window of everything a firm does and everything it has to say about itself. But how long is that going to be the case? We’re starting to see firms build [...]]]></description>
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		<title>Major PLUS points</title>
		<link>http://www.thefirmidentity.com/index.php/2010/02/23/major-plus-points/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/02/23/major-plus-points/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 21:53:46 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Digital Innovation]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=92</guid>
		<description><![CDATA[Full marks to Olswang for some very smart thinking around digital tactics for its +TECHNOLOGY events. Not only do they have a dedicated microsite with lots of opportunities for users to comment and engage, but it&#8217;s also crammed with straight-talking and insightful video, delivered through some slick PDF guides. It also spurs over to a [...]]]></description>
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		<title>2010 &#8211; A Blank Space Apology</title>
		<link>http://www.thefirmidentity.com/index.php/2010/01/31/2010-a-blank-space-apology/</link>
		<comments>http://www.thefirmidentity.com/index.php/2010/01/31/2010-a-blank-space-apology/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 11:40:52 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=90</guid>
		<description><![CDATA[It seems that 2010 has come around with not even so much as a whimper let alone a bang. It&#8217;s been a while since The Firm Identity has had an update and the reason why is thus &#8211; The team has been feverishly working on a new launch called Monogram Associates, a brand new brand [...]]]></description>
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		<title>Re:Kindle</title>
		<link>http://www.thefirmidentity.com/index.php/2009/10/21/rekindle/</link>
		<comments>http://www.thefirmidentity.com/index.php/2009/10/21/rekindle/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 21:31:25 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Digital Innovation]]></category>
		<category><![CDATA[News, Opinions and Insights]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[E-reader]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[law]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=85</guid>
		<description><![CDATA[With all the news over the couple of years about convergent technologies, it&#8217;s easy to forget the pleasures of a good, old-fashioned book. I recently read an article slamming the Kindle and E-reader, posing that they both faced a couple of insurmountable challenges &#8211; people are still genuinely terrified to use them on the beach [...]]]></description>
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		<title>Agency Central</title>
		<link>http://www.thefirmidentity.com/index.php/2009/09/17/agency-central/</link>
		<comments>http://www.thefirmidentity.com/index.php/2009/09/17/agency-central/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 08:09:20 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=78</guid>
		<description><![CDATA[Interesting article in The Lawyer (14/09/09), which serves as a reminder of how firms are moving towards interesting new ways of strengthening the BD agenda. 

&#8220;Mishcon de Reya has overhauled its business development strategy to emulate that of an ­advertising agency. Business development manager Elliot Moss, who joined the firm from ­advertising agency Leagas Delaney in [...]]]></description>
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		<title>Digital Digest</title>
		<link>http://www.thefirmidentity.com/index.php/2009/08/20/digital-digest/</link>
		<comments>http://www.thefirmidentity.com/index.php/2009/08/20/digital-digest/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 20:50:00 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Digital Innovation]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=56</guid>
		<description><![CDATA[In support of Mr Baird&#8217;s current observations on the digital space (could this turn into a regular roundup?), I think this interesting link makes some keen points. Doesn&#8217;t really get very granular about things but it&#8217;s a nice, well-rounded piece. 
]]></description>
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		<title>Rebrand reboot</title>
		<link>http://www.thefirmidentity.com/index.php/2009/08/17/rebrand-reboot/</link>
		<comments>http://www.thefirmidentity.com/index.php/2009/08/17/rebrand-reboot/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 22:29:09 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Employer Reputation]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=40</guid>
		<description><![CDATA[Interesting article this week spotted on the mighty RollOnFriday. I&#8217;m not convinced that TW&#8217;s recent work to improve its brand equity was anything more than some very subtle re-engineering to help it compete more effectively. Heaven forbid that an organisation should take investment in its brand seriously in order to generate profit. Where will the [...]]]></description>
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		<title>Experience the Difference</title>
		<link>http://www.thefirmidentity.com/index.php/2009/08/17/experience-the-difference/</link>
		<comments>http://www.thefirmidentity.com/index.php/2009/08/17/experience-the-difference/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 21:53:56 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Brand Matters]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=37</guid>
		<description><![CDATA[To lots of people in the business of communication and reputation, UX is a really, really big deal. And it’s going to get bigger. Is it some form of microscopic fire and brimstone akin to the porky pandemic we’ve been so obsessed with of late? Or the latest revolution in skincare for those tired of [...]]]></description>
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		<title>Tweet Dreams</title>
		<link>http://www.thefirmidentity.com/index.php/2009/08/06/tweet-dreams/</link>
		<comments>http://www.thefirmidentity.com/index.php/2009/08/06/tweet-dreams/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 18:53:10 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=28</guid>
		<description><![CDATA[It seems like an age ago that my organisation started banging on (or rather tweeting gently) about the delights of Twitter for engagement. Then everyone caught up. But it&#8217;s such a shame communications teams in firms up and down the land are still failing to grab hold of such a popular revolution and use it [...]]]></description>
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		<title>Firm Foundations</title>
		<link>http://www.thefirmidentity.com/index.php/2009/08/04/firm-foundations/</link>
		<comments>http://www.thefirmidentity.com/index.php/2009/08/04/firm-foundations/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 10:39:10 +0000</pubDate>
		<dc:creator>Jamie White</dc:creator>
				<category><![CDATA[Brand Matters]]></category>
		<category><![CDATA[Brand management]]></category>

		<guid isPermaLink="false">http://www.thefirmidentity.com/?p=25</guid>
		<description><![CDATA[Whenever we&#8217;re asked to produce brand management sessions for firms, we always prepare for a particular line of questioning &#8211; Where do law firm brands come from? Teams always want to get to grips with who’s responsible for ‘making’ them? How are they conceived? One thing we&#8217;ve discovered is that the founders of any firm [...]]]></description>
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