It’s no accident that this column so regularly delves into the world of digital. After all, the corporate website often acts as a reasonably accurate shop-window of everything a firm does and everything it has to say about itself. But how long is that going to be the case? We’re starting to see firms build [...]
Jamie WhiteAfter studying English and Theatre, Jamie started his career as a Journalist and Staff writer in local press before moving into recruitment advertising, working as Business Development Director for a People Management, the CIPD's fortnightly magazine. In 1998, he joined WWB as a Director, responsible for designing and delivering recruitment communications programmes for Shell, Laura Ashley, Mappin & Webb and Hyder Consulting.
He moved on to set up PW Communications in 2001, broadening his expertise in employer brand strategies and initiatives, and in January 2005, Jamie became a founder of Blackbridge Communications, the country's fastest growing recruitment communications agency, boasting a renowned client list that includes Apple, Eurostar, BAA, Sony, Britannia Building Society, VSO and Odeon Cinemas.
Over the past three years, Blackbridge has also developed an unrivalled reputation in the field of legal recruitment marketing, with a commitment to the sector underpinned by sponsorship of The Lawyer's Annual HR Awards. Blackbridge also boasts a solid partnership with First Counsel that provides deep industry insight and thorough resourcing expertise.
In the last year, Jamie has helped to deliver a diverse range of projects for clients, both in employer branding and business brand management and development for clients like SJ Berwin, RPC, CKFT and Ridouts. He is also a retained brand consultant for one of the legal world's most distinctive firms, Olswang LLP.Major PLUS points
Written by on February 23, 2010
Full marks to Olswang for some very smart thinking around digital tactics for its +TECHNOLOGY events. Not only do they have a dedicated microsite with lots of opportunities for users to comment and engage, but it’s also crammed with straight-talking and insightful video, delivered through some slick PDF guides. It also spurs over to a [...]
2010 – A Blank Space Apology
Written by on January 31, 2010
It seems that 2010 has come around with not even so much as a whimper let alone a bang. It’s been a while since The Firm Identity has had an update and the reason why is thus – The team has been feverishly working on a new launch called Monogram Associates, a brand new brand [...]
Re:Kindle
Written by on October 21, 2009
With all the news over the couple of years about convergent technologies, it’s easy to forget the pleasures of a good, old-fashioned book. I recently read an article slamming the Kindle and E-reader, posing that they both faced a couple of insurmountable challenges – people are still genuinely terrified to use them on the beach [...]
Agency Central
Written by on September 17, 2009
Interesting article in The Lawyer (14/09/09), which serves as a reminder of how firms are moving towards interesting new ways of strengthening the BD agenda.
Digital Digest
Written by on August 20, 2009
In support of Mr Baird’s current observations on the digital space (could this turn into a regular roundup?), I think this interesting link makes some keen points. Doesn’t really get very granular about things but it’s a nice, well-rounded piece.
Rebrand reboot
Written by on August 17, 2009
Interesting article this week spotted on the mighty RollOnFriday. I’m not convinced that TW’s recent work to improve its brand equity was anything more than some very subtle re-engineering to help it compete more effectively. Heaven forbid that an organisation should take investment in its brand seriously in order to generate profit. Where will the [...]
Experience the Difference
Written by on August 17, 2009
To lots of people in the business of communication and reputation, UX is a really, really big deal. And it’s going to get bigger. Is it some form of microscopic fire and brimstone akin to the porky pandemic we’ve been so obsessed with of late? Or the latest revolution in skincare for those tired of [...]
Tweet Dreams
Written by on August 6, 2009
It seems like an age ago that my organisation started banging on (or rather tweeting gently) about the delights of Twitter for engagement. Then everyone caught up. But it’s such a shame communications teams in firms up and down the land are still failing to grab hold of such a popular revolution and use it [...]
Firm Foundations
Written by on August 4, 2009
Whenever we’re asked to produce brand management sessions for firms, we always prepare for a particular line of questioning – Where do law firm brands come from? Teams always want to get to grips with who’s responsible for ‘making’ them? How are they conceived? One thing we’ve discovered is that the founders of any firm [...]
