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Interesting news in the legal press this week of a tie-up between Irwin Mitchell and Telegraph Media Group. The pair are co-branding provision of fixed-fee legal services, resourced from a contact centre in Sheffield. Quoted in The Lawyer, the firm’s head of insurance Joe Simpson says:
“For Irwin Mitchell it broadens the channels [...]
Andrew BairdAndrew has over fourteen years’ experience in marketing, specialising in employer branding and high-end creative solutions. He is the recipient of awards on both sides of the Atlantic, including those from the CIPD, RADs, Gramia, Clio and New York Festivals.
After graduating as a scholar from Oxford University, Andrew worked first in radio and then in an agency specialising in employment and internal communications. He has worked as a copywriter, Creative Director, Development Director and Managing Director. Andrew was MD of the successful independent agency, TCS, for eight years.
Andrew’s employer branding projects have included Debenhams, Hilton, Norwich Union, ASDA, BUPA, Dixons, MI6 and the British Horseracing Board, which is the only brand to win nominations for the CIPD Best Employer Brand award over two consecutive years. He is also an erstwhile columnist on employer branding for Human Resources magazine, and his opinions have been featured in Personnel Today and People Management.
Andrew has recently been awarded a distinction in his MA in Creative Writing at Kingston University, where he also won the Faber & Faber Award for best in year.Strange bedfellows
Written by on March 23, 2010
Mishcon de raises the bar
Written by on March 10, 2010
Ask anyone who hasn’t been to describe Mishcon de Reya’s offices. They’d probably envision velvet-lined hat-stands upon which Princesses can safely rest their tiaras. Maybe a nice butler with a moustache and a good line in dry sherry. And, somewhere in the distance, perhaps the soft riffs of Anthony Julius jamming with a rock star [...]
Stranger Danger
Written by on March 10, 2010
I was flicking through Peter Rush’s columns on Legal Marketing the other day when I came across this passage which I thought worth sharing:
Build relationships before you tender and stop fantasising with your partners’ cash. Would you award a tender for millions of pounds to people you had never met or worked with before? Of [...]
Is it a bird? A plane? No, it’s Eversheds
Written by on February 25, 2010
Raised eyebrows in many quarters this week as Eversheds is named the UK firm with the strongest brand. A judgement coming to us courtesy of Business Superbrands, which organises annual league tables ‘based on the opinions of marketing experts, business professionals and thousands of British consumers’.
Eversheds – 214th in the league table – comfortably outclassed all [...]
Home Truths, No.2
Written by on September 10, 2009
Some web sites have big mouths. Others, such as this offering from Denton Wilde Sapte, have lips which are very tightly pursed indeed.
Want a firm which doesn’t bullsh!t? Which plays cards close to its chest? Which won’t turn up to represent you sporting a garish suit, a panama hat and a bottle of Pimms under [...]
Home Truths, No.1
Written by on August 18, 2009
Perhaps more than any other element of the legal marketing mix, the home page is the firm’s calling card and the channel through which its personality can be projected to potential clients and recruits. Done well, it encapsulates the tone and key propositions of the firm, suggesting that there’s much worthwhile to be had if [...]
