Ah, it’s nice to see a bit of old-fashioned Ludditism back on the legal agenda. After all this talk in marketing circles about blog-this and tweet-that, extranet-here and digitise-the-other, Linklaters has taken a look at some actual audience research and decided that what people want is a good old-fashioned print brochure.
What arguably makes this surprising [...]
Andrew BairdAndrew has over fourteen years’ experience in marketing, specialising in employer branding and high-end creative solutions. He is the recipient of awards on both sides of the Atlantic, including those from the CIPD, RADs, Gramia, Clio and New York Festivals.
After graduating as a scholar from Oxford University, Andrew worked first in radio and then in an agency specialising in employment and internal communications. He has worked as a copywriter, Creative Director, Development Director and Managing Director. Andrew was MD of the successful independent agency, TCS, for eight years.
Andrew’s employer branding projects have included Debenhams, Hilton, Norwich Union, ASDA, BUPA, Dixons, MI6 and the British Horseracing Board, which is the only brand to win nominations for the CIPD Best Employer Brand award over two consecutive years. He is also an erstwhile columnist on employer branding for Human Resources magazine, and his opinions have been featured in Personnel Today and People Management.
Andrew has recently been awarded a distinction in his MA in Creative Writing at Kingston University, where he also won the Faber & Faber Award for best in year.Links: it’s good to ask the audience
Written by on August 19, 2010
Another Circle of Hell
Written by on July 30, 2010
First, there was the Magic Circle. Then, those nice people at The Lawyer brought us the Silver Circle. Now, The Firm Identity suggests the next roundness-inspired taxonomy for law firms: the Knitting Circle.
Eh? The Knitting Circle, so called because it represents all the firms looking to merge. We all know who they are, even if [...]
What sound does your firm make?
Written by on June 22, 2010
Here’s an article on the BBC site about ‘sonic branding‘, which discusses the prevalence of ‘micro jingles’ for technology firms, in particular Nokia and Intel. Basically, it appears that these are quite good for marketing, even if they do make most of us want to run screaming from the room and wreak firearm-related havoc in [...]
Osborne Clarke: they gotta feline
Written by on June 3, 2010
The OC has made a bid to squeeze the ’sheds and others out of the ‘firm of the future’ slot on the legal marketing spectrum. Not only have they adopted a new futuristic illustration style on their web site, but they’ve also updated their logo to one that makes them look rather more sleek and [...]
Network shows wisdom of Solomon
Written by on June 1, 2010
The UK’s first nationwide network law brand rolls out as we speak, with ‘Quality Solicitors’ tarting up independent High Street firms the length and breadth of the country. This seems like a sound approach to creating brand equity in advance of the forthcoming ‘TescoLaw’ apocalypse, and it has to be said that despite the audible [...]
A whisper, not a shout
Written by on May 4, 2010
As of May 1st we find ourselves living in a post-Lovells era, when the merger between the hardy Holbornites and Hogan & Hartson went live. But where are the trumpets, the star endorsements, the ticker tape parades? Nowhere. Instead we find the new age heralded by a very modest – almost apologetic – web site.
Perhaps [...]
The patchwork brand?
Written by on April 28, 2010
I’ve just read Andrew Pugh’s excellent summary, in The Lawyer, of the recent round table discussion of the US-based Association of Corporate Counsel (ACC). In it, Pugh reports thoughts from several of the world’s most eminent general counsel, including those from companies big enough to buy up and spit out even the largest global law [...]
Editor deserves good Shoo-ing
Written by on April 22, 2010
Just been wandering around the site of Access Legal, Shoosmiths’ ‘post-LSA brand’, according to Legal Week. Access Legal (which I shall call AL, as Paul Simon almost said) is a big plastic pot into which the Shoosters are chucking all their volume business. Conveyancing, personal injury, medical negligence – the kind of itty-bitty ambulance chasery [...]
Flushed with success?
Written by on April 20, 2010
Now, we discussed CMS Cameron McKenna and the ‘Reflect’ customer relationship management programme a couple of weeks ago. Subsequently, those wags at Roll on Friday have run an update in which they reveal how the firm is publicising the initiative internally with the aid of posters stuck up in the company toilets.
Like this:
Now, we don’t [...]
Primer suspect
Written by on March 25, 2010
Remember the good old days, when lawyers were lawyers? When everyone dressed like Captain Mainwaring and hung around El Vino talking knowledgeably about Suez and its possible influence on the Glyndebourne season? In Latin?
Well, if that’s the way you think then you’ll be one of the many appalled by the latest gizmo on offer to [...]
