The Firm Identity

Full marks to Olswang for some very smart thinking around digital tactics for its +TECHNOLOGY events. Not only do they have a dedicated microsite with lots of opportunities for users to comment and engage, but it’s also crammed with straight-talking and insightful video, delivered through some slick PDF guides. It also spurs over to a well-populated and carefully-maintained Linked-In group and is signposted by regular tweets. +TECHNOLOGY is Olswang’s 12-month campaign designed to create a respected forum for technology specialists across a varied selection of key sectors. Smart thinking, indeed.