It seems that 2010 has come around with not even so much as a whimper let alone a bang. It’s been a while since The Firm Identity has had an update and the reason why is thus – The team has been feverishly working on a new launch called Monogram Associates, a brand new brand for brands in Legal. As part of Blackbridge Communications, Monogram Associates is a specialist creative consultancy for the sector, delivering corporate identity, brand development and management, internal communications, business development and digital innovation.
Now that the brand has been launched, we’ll be spending the next few months updating The Firm Identity with articles on current brand leadership thinking, which will also feature at intervals on Legal Marketing. What does 2010 have in store for brands in the Legal world? Who knows. One thing’s for sure, though. There’s never been a more important time to think about leading your brand from the top.
