The Firm Identity

It seems like an age ago that my organisation started banging on (or rather tweeting gently) about the delights of Twitter for engagement. Then everyone caught up. But it’s such a shame communications teams in firms up and down the land are still failing to grab hold of such a popular revolution and use it for the good of client-kind. Linklaters, Freshfields and Clifford Chance may be top of the turnover pile in the 08/09 stakes. But not one of them has let a single tweet pass their lips by the looks of it. They’re all shamed by Eversheds. 326 tweets and rising. Obviously someone there thinks it makes sense. Good on ‘em.